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【チャンネル名 JCristina】
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I feel you are kind of missing some of the context of this announcement, perhaps.
1. The presentation was very Japanese, there is a lot of cultural clash with your USA centered world view. Like it or not Japan cornered the photography and to a slightly lesser extent videography many decades ago (even Leica follows them), these endeavors and the technology involved are prety much shaped by them, so now it is what it is – deal with it or use your smartphone.
2. This camera is for Pentaxians and pretty much noone else. Pentax still commands significant diehard fanbase in Japan and Eastern Europe.
3. Pentax are actually no strangers to mirror-free ILCs. There was the cute little Q system. They also experimented with K-01, a K-mount ILC camera without any viewfinder. Neither of these were successfull and perhaps those bruising experiences were the reason Pentax decided to stake their future, whatever it may be, on DSLRs after they were acquired by Ricoh. Ricoh also makes cameras, but they are not ILC.
4. Pentax have had medium format for many decades. They and Fujifilm are the only two surviving Japanese companies from the film era that have medium format systems alongside smaller sensor/film sizes. Neither Canon nor Nikon nor even Minolta were ever major players in medium and large format. So they are Fuji-esque alright. Pentax had a slim window of opportunity to beat Fuji and Hasselblad to mirror-free medium format ILC. It would have been quite unique to use the “645-APS-C” sized sensor (44 x 33 mm, 51.4 MP) in multi-aspect “645 APS-C” as well as classical “full frame” (24 MP) or square 32 x 32 mm (36 MP) modes. They could have offered (ultra)wide and normal lenses with larger image circle, and telephoto lenses in the smaller “full frame” image circle. Of course, the legacy K-mount (in all their versions -M, A, F, FA, FAJ, DA, DFA), 645 “A” (manual focus), “FA” (classical screwdrive focus), and “DFA” (modern digial autofocus and coatings) as well as 6×7 manual lenses to be fully compatible by means of adapters. The new 645 mount would have had pretty much the same dimensions as the new Z and RF mounts. They could have made it a pure photography-centered camera, retro style. However, I think that boat has sailed by now.
1.6 million iso is not BS, it’s marketing speak for invariable iso. In other words it has no iso limitmin RAW, the image can still be seen and fixed. The K-5 is similar. A few other cameras have the same capability.
You must have not gotten the memo. Pentax has been selling a digital medium format for years. The 645z
It is not an OVF . It is an SLR OVF . What you see is a projection through a lens ( wide open in that case) on a screen . The « pure » OVF , wthout screen , is the one on non reflex cameras like RF camers.
The first camera using pentaprism’ was not an Asahi but a Rectaflex .
The first camera I. used was a Rectaflex which was my cather’s camera and the first camera I bought back in the 60s was an Asahi Pentax Spotmatic.
Pentax produces APS-C and FF DSLR. Regarding MF DSLR they produces such a camera ( Pentax 645 series).
i feel almost $2k for an apsc is way too high when a canon full frame with kit lens is retailing brand new for $999 and nikon full frame less than $1.5k and sony full frame …. you get it. However, in ceo’s presentation, he said the price is in the “high side of 200k yen”. So, that could be as high as 299,999 yen which is closer to US$3K. in addition, the trend is moving away from dslr, so going against the trend may not be the wisest but time will tell.
I think what Pentax is doing is great. If I wanted a new DSLR system I’d go to Pentax. I’m not a fan of EVF’s or viewing the world creatively through an electronic screen. I have a few points about your video though. 1. Yes, the Pentax publicity is a bit naff…..to us in the western world…but in Japan it is precisely this kind of CEO/technical presentation that sells. In Japan they are more for the product than the presentation, while we, shallow people that we are, tend to be about the presentation. 2. Yes, what the Pentax has is a camera with 2015ish tech…..what was wrong with 2015 tech? It will be more reliable now after all. 3. There has been no innovation in tech with DSLRs for at least 5 years, mild upgrades but nothing new. Why? because the DSLR as a system has reached its zenith and is just about the best it can possibly be. Pentax have crammed the best in tech into an attractive package with both their APSC and FX bodies. 4. The reason that mirrorless is all the rage at the moment is because its an innovation, and innovation sells, and camera manufactures need to sell. Yet look at what Nikon, Cannon, Pentax, et al have produced in their latest DSLRs, forget the marketing BS and do an honest review of DSLR vs mirrorless, (lets say nikon D850 vs Z7)…..and you will find that the DSLR is just about perfect, robust, reliable and ‘finished’, whereas the mirrorless camera is still in ‘development’ is missing many features, relies on its electronics and software upgrades far too much, and they will not have the longevity of DSLRs – you will need to replace your mirrorless body more often than your DSLR body…guaranteed. The mirrorless camera will be perfected no doubt, but it has along way to go when compared to the best of the DSLR market. What Pentax is doing is not outdated, but sensible and rational, sadly though, I fear the deluded masses will buy into innovation and presentation not product and perfection. It is still the case that DSLRs outsell mirrorless significantly in the camera market, so there is a place for what Pentax are doing.
“Pentax is commited to the future of SLR …” To me that statement feels a little like being commited to the future of tube televisions.
The Japanese are very formal (almost ceremonial), and systematic about the way they conduct business (as well as many interactions in life.) The announcement of the name at 15:51 may seem like fluff to us as Americans, but it is very normal and proper for the Japanese. You’re take on it is just a cultural difference. In the years I spent working in Japan I got very used to it, and almost miss it a bit. That being said, this annoncement seems specificially directed towards the Japanese market. They probably should have produced a seperate international announcement to communicate more effectively with those outside of Japan.
I’ll take an optical viewfinder over an electronic one any day of the week. Shooting video, get a damn camcorder that is dedicated to video recording. FYI Pentax does have a medium format DLSR the 645Z .
Fire your research team. Pentax already has a medium format DSLR. Notably the Pentax 645Z, about $5000.
If you think 25 cross-type AF points are too few, realise that mirrorless cameras have zero. They all just use linear AF points.
What is “not innovative” about a viewfinder with 1.05 magnification? Which other company offers a DSLR with IBIS?
Pentax beating a dead horse. Why not give it everything they’ve got, but nope, they didn’t.
Well, I’m ordering 2 bodies for personal use, and I’m a nobody. So they are doing something right. 😁
I am guessing this but going the mirrorless route was never really an option for Pentax. I seriously doubt that Ricoh would have granted the brand the funding to develop a mirrorless camera along with an entire range of mirrorless specific lenses. Pentax would have been figuratively an ant entering a battleground of elephants. It would have been trampled over in an instant. They did well to stay out and stay alive. I would also forgive them for some marketing inadequacies. What Pentax spends in a year of R&D, Sony probably spends on sandwiches at it’s press launches. Of course that’s hyperbole but you get the general idea.
As a Pentax enthousiast shooter for 18 years I still have the same feeling that Pentax is underrated while they deliver robust and reliable equipment. At this moment I use a K-5 and wanna climb up the ladder. Not sure if I can manage to get 2000 euro for a new camera. I think my next step will be a used K-3ii or K-1 instead and invest in better glass and lights. I don’t care about mirrorless or not. What I do like is that Pentax should focus on eye-detect autofocus, in-camera app-store, flipscreen, video and AI processing. Also an in-camera appstore and camera developer API should be a great opportunity so I can write my own apps and customize it for my needs.
Pentax is a small company, they don’t have the budget to compete in the mirrorless arena. They produce high-quality DSLRs and they will be the only company to continue making them in the future.
They will fill that market need.
I just switched back to OVFs from mirrorless cameras. Mirrorless will be redundant once hybrid viewfinders are out. e.g. switchable EVF OVF similar to the X-pro series.
Nothing can replace the experience of an OVF.
The one photography product announcement I watched where I felt the CEO gave a really compelling presentation was the recent Sigma 85mm f/1.4 announcement. But that was because he was just so clearly passionate about the product, about the designers, and maybe a little bit because their intro video didn’t have any voice over, but just told a story with really beautiful footage. Proving your point: I was moved by the announcement because I liked the presenter and the storytelling, not because of the powerpoint. I’ve never used a Pentax, but I do admire the commitment since I love OVFs and DSLRs.
Excellent video. I’ve shot with Pentax since the early 1980s. I have some vintage Pentax glass that will go nice with this camera. I will wait and see. I already have two systems: K-1 full frame, which is fantastic for landscapes and a Fuji XT-3, for travel and video. I still own a K-3 and K-3ii, but the XT-3 has essentially replaced them because of the excellent video. I do like the ergonomics of Pentax better than Fuji. If only the video specs were better, the K-3iii would be much more appealing as a hybrid DSLR.